【10.06.22 时代周刊】中国十大山寨货
【中文标题】中国十大山寨货【原文标题】Top 10 Chinese Knockoffs
【登载媒体】时代周刊
【原文作者】Justin Bergman
【原文链接】http://www.time.com/time/specials/packages/article/0,28804,1998580_1998579_1998575,00.html
【译文作者】满仓
【翻译方式】人工
【版权声明】转载请注明出处和译者
中国勤奋的电子剽窃从业者们准备用自己的游戏规则再一次击败苹果，这一次的武器是仿造的4G iPhone，在真货进入市场之前它们就已经出现了。时代周刊带领读者看一看其它的中国假货——或称山寨货——它们看起来和真货的质量一样好。
HiPhone和APhone A6
苹果在中国只有一个实体商店，坐落在北京，第二家商店准备今年夏天在上海开张，但是山寨iPhones在这个国家繁华的电子市场中已经盘踞了多年。其最早的一个版本HiPhone售价只有100美元，这个产品的硬件设计和软件问题层出不穷。连线杂志副总编Daniel Dumas在2008年12月接受网络采访时说：“这东西叫HiPhone，我想肯定是因为你只有在兴奋得失去理智的时候才会去买它。”但克隆iPhone从那时起开始变得越来越先进，并带有一些令人惊讶的创新。去年11月发布的APhone A6可以使用iPhone的操作界面来运行谷歌Android操作系统。下一个版本是4G iPhone的克隆，预计会随时在上海登陆。
iPed
汉城服饰广场是上海最大的山寨市场，这里销售的iPad一眼看去和真的一样。近距离观察之后你会发现一些细微的差别。首先屏幕尺寸不同，大约有5英寸到7英寸的差别；其次，触点要比真的iPad小一点。但是这都是完全可以原谅的，因为它有丰富的额外功能，包括USB插口、内置摄像头、可扩展存储卡插槽——乔布斯的小板板里一项都没有。价格呢？大约140美元（这是用磕磕巴巴的中文砍价之后的结果）。shanzai.com是一家提供中国仿冒产业信息的网站，编辑Timothy James Brown说，现在市场上大约有30种不同类型的山寨iPad，从无锡矽鼎科技有限公司的C7平板电脑，到Orphan出品别出心裁的iPed。在这些生产厂家看来，竞争促进了创新，诸多特色功能因此而生。Brown说：“苹果或许会说：‘我们在下一代产品中再配备内置摄像头吧。’但是山寨厂家的游戏如果这么玩下去，就不会收获它们的既得利益。”
谷姐
谷歌也许还在和北京打口水仗，但是这个国家的网民们还有谷姐。当谷歌在1月份因为网络监控和持续不断的黑客攻击而决定退出中国的时候，谷姐出现了。这个标新立异的网站整合了谷歌和中国最受欢迎的搜索引擎百度的首页元素，其网站标志使用的是谷歌的前半部分，和百度的标志性脚印。谷歌当然不认为这是件有趣的事，它在2月份向谷姐发出了一份声明，要求其停止使用自己的注册商标。然而谷姐的态度强硬，几个月之后，这个网站依然在运行。
Nat Nat鞋
中国满街都是毫无新意的山寨服饰品牌，比如“Avivas”和“Pama”。但也有一些比较聪明的商标，比如模仿匡威高帮运动鞋的Nat Nat山寨货。这种鞋的跟部有一圈拉锁，可以让人方便地把运动鞋变为凉鞋，以便同时迎合城市中和海滩上的需求。每双30美元，Nat Nat价格还算合理，但是不出所料，质量却不不敢恭维。根据shanzai.com的评价，这种鞋“面料轻薄，给人廉价的感觉。”创意高超，但工艺糟糕。
山寨街
一家房地产开发商为了促进南京的商业繁荣，在2008年把山寨提升到更高的层次。它在一整条街的店铺上挂满了西方连锁的山寨标志，比如“KFG”、“Pizza Huh”、“Bucksstar Coffee”，这种公开的作秀在某种程度上也起了一些作用。当这条“山寨街”的照片在网络上传开之后，当局立即停止了这种冒险行为。
中国的白宫
北京与华盛顿之间的关系并不总是那么融洽，但是中国的建筑师却对华盛顿这座城市有近乎疯狂的着迷，尤其是那些象征权力的建筑物。最近几年，毫不知名的中等规模城市无锡和阜阳修建了全尺寸的美国国会大厦复制品。在杭州，房地产大亨黄巧灵建造了一个一模一样的白宫，里面有他自己的椭圆形办公室和美国总统的肖像走廊，甚至还有微缩的华盛顿纪念碑和拉什莫尔山。黄的这个古怪作品现在成为了旅游景点，布什总统在2002年曾到此参观。
中国明日超模
真人秀节目总是要过很长时间才能进入中国，但是中国的节目制作人从美国和英国的电视节目中汲取线索来弥补这个时间差。中国现在有自己版本的美国偶像（超级女声和超级男声）、天桥轿子（被粗略翻译成魔术天才设计师）和美国超模（当然是中国超模了）。尽管中国还要花些时间才能出现下一个Kelly Clarkson和Christian Siriano，但是这些节目都吸引了大量的眼球。中国时尚杂志iLook的编辑陈均说，魔术天才设计师的参赛者其实都没有什么天分，“这是个舶来品，你看得出来节目没有什么原创因素。”
上海世博会主题曲
在迎接2010年上海世博会的一次演出中，中国把几个超级明星凑在一起，有成龙、刘德华、姚明，录制一首类似“We Are the World”的歌曲，名叫“2010等着你”。这首歌曲在4月份发布之后的不久，中国的网民开始评论，他们发现这首歌曲的旋律与日本歌手冈本真夜1997年的一首民谣“Stay the Way You Are”极为相似。世博会组织者立即暂停使用这首歌，这才像冈本申请旋律的使用权。冈本很有风度地同意了这个要求。
中国的美术工厂
大汾曾经是中国南部的一个只有300人居住的小村庄，现在则是世界艺术品复制市场的中心，那里的艺术家们每年辛苦地制作出数万件仿冒的毕加索、伦布兰特、梵高和达芬奇作品。根据政府控制的中国日报报道，这个村庄（现在是繁华的深圳市的一部分）生产了世界油画市场中60％的产品。尽管其出产的大部分都是复制品，但是近期越来越多的艺术院校毕业生也开始在大汾生产原创作品。为了鼓励这些艺术家，当地政府在2007年斥资1300万美元修建了一个博物馆，并且开始为这些人提供住房津贴和居住资格。
黄海Landscape VA3和力帆320
在一个对豪华汽车极为着迷的国家，北京车展每年吸引了大量的人群来傻乎乎地看那些顶级奢华的兰博基尼、布加迪和路虎。但是山寨汽车也在车展中占据了重要的一席。比如今年车展中出现的黄海Landscape VA3，几乎是雷克萨斯RX SUV不走样的翻版。两年前，力帆推出了一款Mini Cooper的翻版车，唯一的区别是力帆是四门车，而Mini Cooper只有两个门。还有价格，力帆320在中国的售价是7500美元，大约是Mini Cooper在美国售价的三分之一。
原文：
China's industrious electronics pirates are trying to beat Apple at its own game again by rushing out a copycat 4G iPhone before the real thing even hits the market. TIME takes a look at other Chinese fakes — or shanzhai — that look nearly as good as the real things
HiPhone and APhone A6
Apple may have only one store in China — in Beijing, with a Shanghai store set to open this summer — but shanzhai iPhones have been a fixture in the country's bustling electronics markets for years. One of the earliest models, the HiPhone, which sold for as little as $100, had its share of problems, such as faulty construction and malfunctioning apps. "It's called the HiPhone, I think, because you'd have to be high to actually buy it," Wired associate editor Daniel Dumas wrote in an online review in December 2008. But iPhone clones have gotten better since then, with some startling innovations. The APhone A6, released last November, uses an iPhone interface to run Google's Android operating system. Next up is a 4G iPhone clone — expect a solid copy on the streets of Shanghai any day now.
iPed
The iPads on sale at the Han City Fashion and Accessories Plaza, one of Shanghai's biggest shanzhai markets, sure look real. Upon closer inspection, however, one notices subtle differences. First, there's the screen size — roughly 5 in. by 7 in., or a touch smaller than the real iPad. But that's forgivable, given the extras, including a USB port, built-in webcam and expandable memory slot — none of which Steve Jobs' tablets have. And the price? About $140 (after some hard bargaining in passable Chinese). According to Timothy James Brown, editor of shanzai.com, a website devoted to China's knockoff industry, there are about 30 different iPad copycats on the market now, from Cynovo's C7 tablet to the creatively named iPed from Orphan Electronics. And for these producers, competition breeds innovation — hence the added features. "Apple may say, 'Let's keep the webcam off the device until we get to the next iteration of the product,' " Brown says. "But the shanzhai doesn't have a vested interest to play the game that way."
Goojje
Google may be locking horns with Beijing, but the country's netizens still have Goojje. Launched in January around the same time Google threatened to leave the country over censorship rules and repeated cyberattacks, the maverick Goojje incorporates elements from the home pages of both Google and China's most popular search engine, Baidu. The logo, for instance, uses Google's font but Baidu's trademark paw print. Google, for one, is not amused. In February the company sent a cease-and-desist letter to Goojje, demanding that it stop using the trademarked logo. Goojje, however, has stood firm, and months later, the site is still up and running.
Nat Nat Shoes
China is awash with uninspired fashion copycats like "Avivas" and "Pama." More clever are the Nat Nat knockoffs of Converse high-top sneakers, which have a zipper around the sole, allowing the wearer to transition easily from city to beach by turning the shoe into a sandal. At $30 a pair, the Nat Nats are reasonably priced, but as always, the quality is questionable. According to a review on shanzai.com, the kicks were "flimsy and cheap feeling." High marks for inspiration, low marks for execution.
Shanzhai Street
In an effort to drum up business in Nanjing, a property developer took shanzhai to the next level in 2008, lining a street of storefronts with signs advertising knockoff Western chains, such as "KFG," "Pizza Huh," "Haagon Bozs" and "Bucksstar Coffee." The publicity stunt worked — to a point. After images of what became known as "Shanzhai Street" went viral on the Web, authorities promptly shut the venture down.
China's White Houses
Beijing may not always have a rosy relationship with Washington, but Chinese architects have gone crazy for the city — particularly its iconic symbols of power. Full-scale replicas of the U.S. Capitol building have been constructed in recent years in the nondescript midsize cities of Wuxi and Fuyang, while in Hangzhou, real estate tycoon Huang Qiaoling has constructed a mirror image of the White House, complete with his own Oval Office and portrait gallery of American Presidents, as well as miniature versions of the Washington Monument and Mount Rushmore. Huang's bizarre estate is now a tourist destination — in 2002, then President George W. Bush paid a visit.
China's Next Top Model
Reality TV has been slow to hit China, but producers are taking their cues from the U.S. and Britain to make up for lost time. China now has its own versions of American Idol (Super Girl and Super Boy), Project Runway (the roughly translated Magical Talented Designers) and America's Next Top Model (obviously, China's Next Top Model). All have become massive hits, though it may be some time before China produces the next Kelly Clarkson or Christian Siriano. According to Chen Jun, an editor at the Chinese fashion magazine iLook, the contestants on Magical Talented Designers aren't, well, particularly magical or talented. "It's a copy show," he says. "You can see it's not very original."
Shanghai's World Expo Song
In the lead-up to Expo 2010 Shanghai, China lined up some of its biggest stars — Jackie Chan, Andy Lau, Yao Ming — to record a "We Are the World"–style theme song titled "2010, Waiting for You." Shortly after it was released in April, however, netizens began commenting that the song's tune was strikingly similar to a 1997 ballad by Japanese singer Mayo Okamoto, "Stay the Way You Are." Expo organizers immediately suspended the use of the song — and then belatedly asked for permission to use the melody. Okamoto graciously granted the request.
China's Fine-Art Factory
Once a small village of 300 people in southern China, Dafen is now the center of the world's reproduction-art market, with factories of artists churning out tens of thousands of fake Picassos, Rembrandts, Van Goghs and Da Vincis each year. According to the state-run China Daily newspaper, the village (now a part of booming Shenzhen) accounts for 60% of the world's oil-painting market. Although the vast majority are reproductions, a burgeoning community of recent art graduates is also producing original works in Dafen. To encourage these artists, the local government built a $13 million museum in the village in 2007 and began offering some subsidized housing and residency rights.
Huanhai Landscape VA3 and Lifan 320
In a luxury-car-obsessed country, the Beijing Auto Show attracts swarms of people each year to gawk at the most extravagant new Lamborghinis, Bugattis and stretch Range Rovers. But shanzhai cars also feature prominently. Take the Huanhai Landscape VA3, which appeared at this year's auto show. It's an almost exact replica of a Lexus RX SUV. And two years ago, Lifan introduced a carbon copy of a Mini Cooper, the only major difference being that it has four doors instead of two. That, and the price tag: the Lifan 320 retails for about $7,500 in China, roughly a third of a Mini Cooper's cost in the U.S. 哎，原创啊、原创。中国人是什么时间能有自己的创意呢。 但克隆iPhone从那时起开始变得越来越先进，并带有一些令人惊讶的创新。去年11月发布的APhone A6可以使用iPhone的操作界面来运行谷歌Android操作系统。
但是这都是完全可以原谅的，因为它有丰富的额外功能，包括USB插口、内置摄像头、可扩展存储卡插槽——乔布斯的小板板里一项都没有。
这些不是进步？不是原创整合？
中国不靠学习模仿怎么能起来？等到我们向别人的东西都学的差不多的时候就是我们大量原创的时候。
这个东西不能急。得有积累。文化是靠积累出来的，罗马不是一天建成的。 明明是阶段宣传曲，给人搞成了主题曲 这双鞋满逗乐的 看到这篇文章我突然觉得老骄傲了 谷歌也许还在和北京打口水仗，但是这个国家的网民们还有谷姐。当谷歌在1月份因为网络监控和持续不断的黑客攻击而决定退出中国的时候，谷姐出现了。这个标新立异的网站整合了谷歌和中国最受欢迎的搜索引擎百度的首页元素，其网站标志使用的是谷歌的前半部分，和百度的标志性脚印。谷歌当然不认为这是件有趣的事，它在2月份向谷姐发出了一份声明，要求其停止使用自己的注册商标。然而谷姐的态度强硬，几个月之后，这个网站依然在运行。
苹果在中国只有一个实体商店，坐落在北京，第二家商店准备今年夏天在上海开张，但是山寨iPhones在这个国家繁华的电子市场中已经盘踞了多年。其最早的一个版本HiPhone售价只有100美元，这个产品的硬件设计和软件问题层出不穷。连线杂志副总编Daniel Dumas在2008年12月接受网络采访时说：“这东西叫HiPhone，我想肯定是因为你只有在兴奋得失去理智的时候才会去买它。”但克隆iPhone从那时起开始变得越来越先进，并带有一些令人惊讶的创新。去年11月发布的APhone A6可以使用iPhone的操作界面来运行谷歌Android操作系统。下一个版本是4G iPhone的克隆，预计会随时在上海登陆。
------------------------------------------狗眼已瞎····························· 很逗 的 不支持山寨 虽然可以理解，但还是觉得有点羞愧…… 56式冲锋枪这个最大的山寨货竟然没有进十大，郁闷，人家好歹也是大名鼎鼎的ak47的山寨版。 山寨本身就是一种能力的体现 虽然挺鄙视的 但是能山寨的很像样也确实得做足功夫啊 ，还有选秀节目算不上山寨吧 所谓的山寨货有的真的是很有头脑的，像那个Nat Nat鞋，它是有创意的，可是，就是没勇气，它大大可以推出自己的品牌啊，只是有部分消费者太虚荣了，一味追求名牌
其实我认为，我们国家的很多山寨货是有实力与技术的，希望他们能好好利用自己的优势，创出一片事业，为中国做贡献 哎呀,我杂觉得咱这山寨杂这么有才呢?
尤其是谷姐,笑翻我N次..... 原帖后面的回帖肯定有一大群老外问哪儿有这些卖……~~~~ 有创意才有前途,其实正品和防品可以做到互惠互利,满足不同的客户群 我是HIPHONE 的第一批使用者，当时另一个名字叫桔子手机
桔子1和桔子2我都买过
两个感觉
1）手机质量没有问题，功能稍有欠缺，但是不影响使用
2）桔子的软件是自己编写的
有了这两点，我觉得桔子就是一部好手机！ 这个谷姐,还是头一次听说 回复 2# qinxiu89121
没有人来扶持设计师呀，所以我去了英国
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