随着用户增长，脸书的利润高于预期
本帖最后由 Annie2014 于 2015-4-23 18:01 编辑【中文标题】随着用户增长，脸书的利润高于预期【英文标题】Facebook profits beat expectations as users grow【更新时间】22 April 2015【原文链接】http://www.bbc.com/news/business-32424487【原文来源】bbc.com【正文】
Facebook has reported better-than-expectedfirst quarter profits as well as growing monthly active users.
脸书公布了第一季度高于预期的利润以及正在增长的月度活跃用户。
The social networking giant said profit inthe first three months of 2015 was $512m (£341m), a decline of 20% from a yearearlier, but that revenue increased by 42% to $3.5bn
这个社交网络巨头说，2015年前三个月的收入为51亿2千万美元（约34亿1千万欧元），较去年同期下降了20%，但是收入增长了42%，为三千五百万美元。
That was better than analysts had beenexpecting.
这个结果高于分析师预期。
A further bright spot - monthly activeusers increased by 13% from a year earlier to 1.44 billion.
一个更大的亮点——月度活跃用户较去年同期增长了13%，为一千四百四十万人。
Notably, for those investors concernedabout the firm's efforts to appeal to younger users who access Facebook ontheir smartphones, monthly mobile users increased by 24% to 1.25 billion, amajority of the site's users.
值得注意的是，对于那些担心该公司的影响会使得更多的年轻用户开始在他们的手机上访问脸书的投资者来说，每月的手机用户增长了24%，为1千二百五十万人，是大多数网站的用户。
Facebook has been particularly adept atchannelling that growing mobile user base into advertising dollars. The companysaid that during the quarter, revenue from mobile ad sales made up nearlythree-quarters of total ad sales.
脸书一直特别善于引导不断增长的移动用户群成为广告收入。该公司称，在该季度，来自移动广告销售的收入组成了广告销售总额的近四分之三。
"This was a strong start to theyear," said founder and chief executive Mark Zuckerberg in a statement.“这是一个强有力的开始，”脸书创始人兼首席执行官马克·扎克伯格在一份声明中说。
Despite the better than expected profits,investors are worried about slowing revenue growth - as well as increasingcosts at the company, which has been spending more on its research anddevelopment costs.
尽管利润高于预期，但是投资者担心逐渐放缓的收入增长以及公司大多数早已花在研究和开发成本上逐渐增长的成本。
Research and development expendituresincreased over twofold, to $566m from $181m a year earlier.研究和开发支出增加超过了两倍，从18亿1千万到56亿6千万美元。
The company has warned that those costs areset to increase, as it looks to expand some of its acquisitions includingphoto-sharing site Instagram, messaging service WhatsApp, and virtual realityfirm Oculus Rift.
该公司警告说，这些成本都将增加，因为它将要扩大它的一些收购，包括照片分享网站Instagram，消息传递服务WhatsAPP,和虚拟的现实公司Oculus Rift.
Those fears helped depress shares. In afterhours trading Facebook was down by more than 2%.这些担忧打压了股票。在数小时的交易中，脸书的股值下降超过了2%。（A）
这是菊花吗？？
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