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以下是原文：
NBC Gets Record Rating for Tape-Delayed Opening Ceremony
By Richard Sandomir
The tape-delayed opening ceremony of the Beijing Games attracted an average of 34.2 million viewers Friday night, nine million more than the figure for the Athens Olympics on the comparable night in 2004.
At 34.2 million, it is the most on record for an Olympics televised in the United States from a foreign country. Before Athens, the average viewership for the 2000 Sydney Games was 27.3 million, for Barcelona in 1992 it was 21.6 million, and for Seoul in 1988 it was 22.7 million.
The Beijing figure fell 5.6 million viewers short of the 39.8 million who watched the live broadcast of the 1996 opening ceremony from Atlanta. And NBC’s opening-night viewership nosed out the 33.8 million who watched the 1994 Lillihammer Winter Games on CBS.
More recently, the opening ceremony of the 2002 Winter Games from Salt Lake City, which was carried live, averaged 45.6 million viewers.
Although Nielsen Media does not post Olympic ratings data earlier than 1972, NBC said that the 18.6 national rating from Beijing was the highest-rated Summer Games opening ceremony since CBS generated an 18.1 at the Rome Olympics in 1960, which were hosted by Jim McKay.
NBC’s performance Friday offered tangible evidence that it had not been hurt by those who watched live, unauthorized online streaming feeds of the opening ceremony on Web sites like the ARD German TV network’s.
NBC’s Web site, NBCOlympics.com, generated 70 million page views on Friday, nearly 10 times the traffic on the comparable day in Athens four years ago, and 4.2 million unique users, an increase of about six times.
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129 comments so far...
1.August 9th,
2008
12:41 pm will the opening ceremonies be shown again? when?
— Posted by donald krebes
2.August 9th,
2008
12:41 pm I hope NBC is smart enough to produce a general release of the opening to movie theaters with 3D and large screens. This was an experience that everyone should have the opportunity to see properly. There has NEVER been a show this spectacular, no Super Bowl Halftime, Academy Awards, Vegas Extravaganza or other Olympics Opening- ever! I pity London as they try to follow this act in 2112.
— Posted by William Bergmann
3.August 9th,
2008
12:47 pm Be great if you could provide a pronuciation guide for NBC commentators. It’s painful to listen to Brian Williams pronounce Kyrgyzstan as Kergeeshstan, Ossetia as Oseesha, and Belorussian as Beloroooshan.
— Posted by krasnaya
4.August 9th,
2008
12:50 pm I have to say that this opening ceremony was the most impressive I have EVER seen. Leave it to the chinese to create awe and an massive inspiring event.
— Posted by Shawn
5.August 9th,
2008
12:56 pm China’s opening ceremony was so Spectacular that it makes all other Sports event openers look like Trailer Trash Monster Truck Rallies. Poor merry OLD England in 2012! China outdid all expectations and the people of China should be Proud despite political adversities to freedoms. Only Peter Jackson or Steven Spielberg could come close to their innovative Opener. LA and/or Chicago better be paying close attention. Poor London!
— Posted by (Just) Mike
6.August 9th,
2008
1:05 pm It’s always agonizing to watch NBC’s telecast of the Opening ceremony. One day we may be able to watch programs like this without commercials every 10 minutes. In America we have no idea of how much more beautiful and engrossing an uninterrupted ceremony is. In 1988 in Korea, I watched the opening ceremony on TV with two sets side by side. One was tuned to the NBC telecast through Armed Forces network, and the other was tuned to the Korean Broadcasting company telecast. The Korean broadcast was seamless and captured almost the entire pageant from beginning to end without any interruptions. It was possible to really get into the flow of the activities and get a full appreciation of the drama, action, beauty. The NBC telecast, on the other hand, was more about Bryant Gumbel being able to dialog with mic wearing Carl Lewis down on the field. “Wow” it’s wonderful said Carl or something to that effect. After being surfeited with mealy mouthed Bryant Gumbel and his inane, meant to be funny, quips, I shut off the volume and just watched the whole thing chopped up by NBC commercial TV. This year’s broadcast was pretty much the same, chopped liver with Bob Costas. After a while Bob Costas’s chatter got to be too much. But we get what we get.
— Posted by GEEP
7.August 9th,
2008
1:08 pm I agree that the ceremonies were impressive and awe-inspiring. So many memorable moments and beautiful feats. Lovely. But one thing I missed was a sense of the history of *sport* and of the Olympics. Usually Opening Ceremonies mention each of the former host cities and we learn something about Olympic history and Olympians. The spectacles include athletes or scenes from sports. Until the athletes entered the stadium, I didn’t see how this was a *sporting* event. But maybe that’s a positive thing? It was certainly very innovative, a new way of conceiving of the Opening Ceremony.
— Posted by Luke
8.August 9th,
2008
1:12 pm I REALLY hate NBC. They should have carried it live or online like the rest of the world. So many people had to go dig through other sites so they could catch it live.
— Posted by Kev Ricardo
9.August 9th,
2008
1:19 pm This is such an insult.
Short of being there,live,where else could I have watched ?
High ratings indeed for a tape delayed ceremony…this would be funny if it were not so sad… Creating a ‘captive’ audience, NBC achieved its goal. Thanks, but no thanks….The opening ceremony demands LIVE coverage.
livefromja
— Posted by jamaicajp
10.August 9th,
2008
1:23 pm The release right for DVD should belong to China. It will be on the best seller’s list worldwide.
— Posted by LR
11.August 9th,
2008
1:29 pm We are really fed up with all those talk about human rights or political systems and so so.
— Posted by Nash
12.August 9th,
2008
1:35 pm So…they didn’t need Steven Spielberg after all. It was truly amazing in a riveting, once-in-a-lifetime way. Cirque de Soleil multiplied 2008 times.
— Posted by Royi
13.August 9th,
2008
1:45 pm NBC is the bigger loser already in the olympics. It is an insult for China, they did these effort to show these beautiful ceremony, as audience we deserve to see it LIVE, The bigger sponsors like Coca Cola should not spend money with NBC anymore.
We demand Respect.
— Posted by Jorge Gaviria
14.August 9th,
2008
1:45 pm The opening ceremony can be viewed at the CCTV’s website (http://www.cctv.com/english/special/opening/02/index.s html). You need to click on the chinese link to download a player. I watched the truely spectacular ceremony last night on NBC and therefore I didn’t download the player myself. I suppose you can set a restore point on your PC to make sure the player can be uninstall later.
— Posted by TT
15.August 9th,
2008
1:46 pm The opening ceremonies were a big bore with each part dragging out like any negotiations involving the Chinese. The Taiwan flag issue proves once again that the IOC is made up of a bunch of pandering wimps.
— Posted by Frank A. Langheinrich
16.August 9th,
2008
1:50 pm Great show put on by the Chinese. Couldn’t NBC figure out how to air this historic event without 5 minutes of commercials after every 3 minutes of the ceremony? The constantly repeating ads we pitiful and annoying.
— Posted by GL
17.August 9th,
2008
1:52 pm While it’s great to watch the Olympic opening ceremony albeit tape-delayed. I find NBC draconian rights enforcement stifling and forcing Americans to use Silverlight on computers is an appalling measure while there are numerous players that should be allowed to access NBC videos.
Thanks to the NYT for its photos and uncluttered coverage of the Olympic games. I have loved watching the Olympics since my teens and will continue to follow all kinds of sports that are not usually marquee sports among Americans.
— Posted by AllsportsNYC
18.August 9th,
2008
1:54 pm The release right for the DVD should belong to NBC, since they own the exclusive broadcasting rights. As cool as it was though, who is really going to want to buy that and watch it more than once?
— Posted by Mark G
19.August 9th,
2008
1:56 pm NBC cut some of the segments (e.g. the beijing opera with opera muppets). I hope they release a full DVD version, so we can see the whole uninterrupted.
— Posted by LZ
20.August 9th,
2008
1:59 pm I don’t mind the tape delay, if they had shown the ceremony properly. They butchered the dramatic transitions by inserting excessive commercials, and squashed any hope for the viewer to experience the beauty and magic of the performance with non-stop “morning show” style drivel chatter. An absolute travesty. They even had to make a special thread for negative commentary on their boards: http://boards.nbc.com/nbc/index.php?showtopic=800173 because all the comments were negative. I am not one to write forum posts but I have to say that NBCs butchery of this unique event was so outrageous that I had to speak up. Please someone fix American media. We are not a nation of blithering uncultured idiots only our mass media treats us that way.
fuming…
— Posted by nbcshame
21.August 9th,
2008
2:08 pm Yes, the opening event was spectacular, but I wish that NBC had limited the commentary, and I especially wish there were not so many commercials. I was frustrated when the great fireworks displays were on and we couldn’t see them, and we did not see parts of the acts. General Electric got a bit too greedy.
— Posted by Gary Farland
22.August 9th,
2008
2:16 pm Glad I bought a DVR to record the show. It was stunning even I watch it the second time.
— Posted by Rick Bujak
23.August 9th,
2008
2:31 pm That was a great show, the best. I am waiting for DVD. Who gets the right for DVD?
— Posted by kyt
24.August 9th,
2008
2:36 pm Hi Rick Bujak,
You should sell those DVDs. I would buy a copy!
— Posted by mefeelsoolympics
25.August 9th,
2008
2:45 pm The ceremony was awesome, but the NBC coverage was just okay. Not terrible but nothing special. Why didn’t they have a Chinese person in the booth with them to lend greater cultural context to the play by play? Major oversight in my opinion. Another pet peeve-they kept referring to the fact that the countries were not in alphabetical order….and mentioned the characters/# of radicals determining the sequence. I wanted to see the characters! NBC could have easily included them at the bottom of the screen along with the english name, map graphic etc. Characters are cool, interesting and beautiful….and relevant considering the millions of overseas Chinese watching the broadcast. Seems like a no brainer to me.
— Posted by Patrick
26.August 9th,
2008
2:50 pm 4 hours of TV program
2 hours for the opening ceremony
2 hours for commercials…
— Posted by CS
27.August 9th,
2008
2:51 pm The show was spectacular. Zhang Zhimou was able to translate his cinematic brilliance to a live spectacle.
I found myself exited and a little unnerved at times as the spectacle displayed not so subtle militaristic elements. I couldn’t help but think this is what nations do when they have ambitions of global dominance.
I loved it and hated it at the same time.
— Posted by GG
28.August 9th,
2008
2:56 pm C’mon folks. While I recognize that there are some people far more interested in the spectacle of parade, costuming, fireworks and pageantry that is the opening ceremony, who could care less about track and boxing and gymnastic competition.To each his or her own but If commercial interuption is so important to you….
Buy a DVR.
The anti-U.S. business, whiney why-don’t-we-get-it-for-free-and-uninterrupted complaints here ignore the fact that the Chinese charge NBC billions and NBC is charging advertiser’s billions and a DVR costs less than $150. and tickets + airfare to see live costs $2000.00.
So whiners: Grow up, open up your wallet just like NBC did.There is no constitutional right to watch anything you want for free.
— Posted by Allan S.
29.August 9th,
2008
3:00 pm Have never seen anything like this: condensing 5000 years of history into a two-hour performance with beauty, charm, and grandeur. I would see it second and third time.
Anyone saying it is a bore just reflected his/her own ignorance about history, culture, art, and beauty–it has nothing to do with the awe-inspiring ceremony.
— Posted by Wendy
30.August 9th,
2008
3:15 pm I agree with you, Patrick, NBC should have shown the Chinese characters side-by-side with the nations’ English names, so that the audience have a better idea how the nations were ordered in that particular sequence. It’s actually pretty intuitive when you can see it.
— Posted by Lawrence
31.August 9th,
2008
3:20 pm Didn’t anyone notice: Hitler’s Nazi Germany all over again! Look at old clips of Nazi Germany’s displays and you will find a frightening echo of China’s display yesterday.
— Posted by Lou
32.August 9th,
2008
3:22 pm The opening ceremony was dignified and artistically majestic - I wish I were there to see it in person. Zhang Zhimou did an incredible job. Glad that Spielberg dropped out - he would have turned it into an American-style blockbuster, typically juvenile and bombastic.
# 27 writes, “I found myself exited and a little unnerved at times as the spectacle displayed not so subtle militaristic elements.” You mean like the military jet flyovers at American sporting events?
— Posted by Greg
33.August 9th,
2008
3:22 pm I can just picture the London Olympics organizing committee scratching their heads to figure out what show to put on 4 years from now. The bar is just too high now. They secretly must be wishing that New York got the Olympics.
China put on a show that was beyond spectacular. Now we got to wait and see whether they will top the medal charts.
— Posted by Pratti
34.August 9th,
2008
3:25 pm Why couldn’t the NBC announcers just let the event unfold without their banal commentary? The opening ceremonies don’t need a play-by-play; Matt Lauer and Bob Costas turned into that annoying couple that sits behind you at a Broadway show and reiterates loudly what just happened on stage.
— Posted by Phuz01
35.August 9th,
2008
3:27 pm The opening ceremony was one of the most spectacular live events I’ve ever seen. Elegant, sophisticated and quite stunning. Kudos to the Chinese.
— Posted by Kris
36.August 9th,
2008
3:30 pm Only NBC and that non-stop-babbling-idiot Costas would cut to comercials in the middle of one of the biggest and best fireworks displays in history! Bravo!
— Posted by RGM
37.August 9th,
2008
3:32 pm It’ll be a great idea to release a full coverage DVD version of this fantastic show without abridgement and Ad interruption.
— Posted by Sam
38.August 9th,
2008
3:32 pm Matt Lauer and Bob Costas commentary was straight out of the movie Dodgeball.
— Posted by Dodgeball
39.August 9th,
2008
3:32 pm Unbelievable, wonderful display and presentation! New York City forget about going for the Olympics until we commit to a public works standard set by China and Dubai. Without a mayor the quality of Bloomberg the odds are against us.
— Posted by difilip
40.August 9th,
2008
3:33 pm Since the entire opening ceremony was pre-recorded, WHY was it necessary to edit out bits of the opening ceremony? The commercials every 5 minutes were annoying enough… but trimming the entrances and exits during the ceremony to accommodate them added insult to injury.
— Posted by Jessica连接：http://olympics.blogs.nytimes.com/2008/08/09/nbc-gets-record-rating-for-tape-delayed-opening-ceremony/
[ 本帖最后由 梦回唐朝 于 2008-8-11 04:46 编辑 ] |
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