【12.02 美国 CNN】 “枪炮与玫瑰”“胡椒博士”合作促销熄火

calmvoca

[原创翻译]【12.02 美国 CNN】 “枪炮与玫瑰”“胡椒博士”合作促销熄火 【12.02 美国 CNN】 “枪炮与玫瑰”“胡椒博士”合作促销熄火

【链接】
http://money.cnn.com/2008/12/02/news/companies/guns_drpepper/index.htm
【标题】Guns N' Roses Dr Pepper promo misfires
【翻译】Calmvoca
【声明】本文翻译仅限Anti-CNN使用，谢绝转载。

Guns N' Roses Dr Pepper promo misfires
“枪炮与玫瑰”“胡椒博士”合作促销熄火


Guns N' Roses wants an apology from Dr Pepper after a crashed Web site left fans locked out of a promotion.
合作促销的网站瘫痪之后，“枪炮与玫瑰”希望“胡椒博士”道歉，因为“枪炮与玫瑰”的一些粉丝没有得到促销商品。

LOS ANGELES, California (CNN) -- Guns N' Roses became Guns N' Roses N' Lawyers this week.
加利福尼亚州洛杉矶（CNN）
——本周“枪炮与玫瑰”成为“枪炮与玫瑰与律师”

The megaband, which released its first album in 17 years last week, has found itself in a legal tussle with soft drink giant Dr Pepper (DPS) over a promotion turned awry.
著名乐队（“枪炮与玫瑰”），上周发行了17年来首张专辑，而本周却由于一场出了意外的合作促销，陷入和软饮料巨头“胡椒博士”的法律纠纷中。

Dr Pepper rolled out a marketing campaign in March promising a "free soda" to "everyone in America" on one condition - Axl Rose, lead singer and frontman for Guns N' Roses, had to "finally release his 17-year-in-the-making belabored masterpiece, 'Chinese Democracy,' in 2008."
“胡椒博士”三月份展开营销战役，许诺给“每个在美国的人”一瓶“免费汽水”，唯一条件是：乐队“枪炮与玫瑰”的主唱和灵魂人物Axl Rose必须“最终在2008年发行他辛勤做了17年的大作‘中国民主’”。

Guns N' Roses, often called GN'R by its fans, released the album last week. And Dr Pepper followed through, posting a coupon on its Web site for a can of soda. There was one catch: fans had 24 hours to go the Web site and print out the coupon.
乐队“枪炮与玫瑰”，经常被粉丝叫做“枪花”，上周发行了这张专辑。“胡椒博士”跟进，在公司网站上张贴了免费领取一听同品牌汽水的赠券。问题在于，“枪炮与玫瑰”的粉丝必须在24小时以内到“胡椒博士”网站上打印此赠券。

That's when the Pepper hit the fan.
就是从这个时候，“胡椒博士”开始得罪“枪炮与玫瑰”的粉丝。



Fans with an Axl to grind
粉丝们对Axl意见很大

So many GN'R fans tried to get the coupon that they choked the site and it crashed. Disgruntled and downright ticked off, some blamed the band.
如此多的“枪花”粉丝都想得到赠券，所以他们挤爆了该汽水网站，导致网站瘫痪。一些牢骚满腹、怒火中烧的粉丝指责乐队有责任。

"When you go on the blogs and you read the responses from the fans, they associated Axl with this promotion ... and blame him for the fact that they didn't get their free soda," said GN'R lawyer Laurie Soriano.
“当你浏览博客，读到粉丝们的反应的时候，你会发现他们把Axl跟这场促销联系起来…并且指责他，因为事实上他们没有得到他们那听免费汽水”，“枪花”的律师劳里·索里亚诺说。

That's when GN'R became GN'RN'L. Soriano fired off a letter to Dr P. No one is LOL.
就是从这个时候，“枪花”变成了“枪花律”。索里亚诺气愤地匆忙给“胡博士”发了一封信。没有人还笑得出来。

Her letter asked the soft drink company to make good on its offer. She has yet to hear back, Soriano said this week.
索里亚诺在信中要求这家软饮料公司履行免费赠送饮料的诺言。她说本周内她要听到答复。

"We've gone public with the fact that we are not involved but are trying to clean up the mess," Soriano told CNN.
“由于实际上跟我们根本没有关系的事情，我们被公众职责了。还好我们正在努力摆平这些麻烦”，索里亚诺告诉CNN。

Dr Pepper told CNN it had "taken great steps" to keep up its end of the bargain. It said it extended the window for the giveaway from 24 to 42 hours, added a toll-free line to handle consumer requests for the coupons and set up an interactive voice recorder to accept coupon requests. None of those measures are still in effect.
“胡椒博士”告诉CNN，他们本来就已经“采取了措施”来做好这场特价活动中公司分内的事。在赠送活动中，公司已经延长了赠送免费饮料的窗口开放时间，从24小时到42小时，添加了免费电话热线来处理消费者要求获得赠券的问题，并且建立了互动语音录音设备来接受赠券请求。当然，这些措施现在已经过期了。

"Additionally," the company said in a written statement, "for those who contacted us in the week after the giveaway about difficulties requesting the coupon, we continued to offer free coupons to address any problems they may have encountered."
“而且”，“胡椒博士”在一份书面声明中写，“对于在免费赠送饮料的活动结束以后联系过我们，反应过获取赠券有困难的顾客，我们继续提供免费赠券，来补偿他们在申请礼券过程中遇到的困难。”

That may be so, but the band still wants an apology.
可能事情可以就这样结束了，但是“枪炮与玫瑰”乐队仍然希望“胡椒博士”道歉。

"The door to a lawsuit being filed is always open until the fans are taken care of and Dr Pepper has done the right thing," Soriano told CNN.
索里亚诺告诉CNN，“除非乐队粉丝的要求被妥善照顾到，并且‘胡椒博士’表现得体，否则，我们保留法律诉讼的权利。”

Meanwhile, the band may have other concerns. Remember those blogs that blamed GN'R for the Dr Pepper snafu? Well, now some of those blogs are blaming Axl Rose for the new album's reception.
与此同时，乐队也有其他的顾虑。还记得那些因为“胡椒博士”的大失误而指责“枪花”的博客吗？当然，现在其中的一些博客开始因为新专辑的反响来指责主唱Axl Rose。

"The album was beaten to the top of the UK charts by The Killers' 'Day And Age' on Sunday," the music news site NME.com said Tuesday in a segment labeled Today's Top Gossip. "Sources have said that record bosses are fuming because Rose has been AWOL for the last two months - meaning he hasn't done any promotional work for the album."
“上周日，‘杀手乐团’的歌《Day and Age》击败‘枪炮与玫瑰’，登顶英国排行榜”，音乐新闻网站NME.com在一个名为“今日流言头条”的节目里宣布。“有资料显示，唱片公司高层们非常恼火，因为‘玫瑰’乐队在前两个月一直擅离职守——意思是指责主唱Axl Rose没有为此专辑做任何宣传工作”。

And an official Chinese Communist Party newspaper was widely reported as describing "Chinese Democracy" as a "venomous attack" on China, accusing the band of turning "its spear point on China."
另外，据（美国媒体）广泛报道，一家官方的中国共产党报纸，把“枪炮与玫瑰”的新专辑“中国民主”描绘为对中国的“恶意攻击”，并且指控该乐队“把矛头对准中国”。

As Axl once said, "Welcome to the jungle. It gets worse here every day."
就像Axl曾经说（歌中唱的）的那样，“欢迎来到丛林。这里每天都越来越糟了。”




First Published: December 2, 2008: 1:10 PM ET
2008年12月2日，下午1点10分，首发



[ 本帖最后由 jundaomc 于 2008-12-5 07:59 编辑 ]

calmvoca

先发上原文。
这文我认领了，正在翻译

jundaomc

原帖由 calmvoca 于 2008-12-4 23:35 发表
先发上原文。
这文我认领了，正在翻译

板凳上等。

红罐曲奇

17年以后因为这张专辑才成名的阿。

幸福八宝饭

搬个板凳，慢慢欣赏之~~~~~~~