|
本帖最后由 happyxiaomai 于 2009-3-11 04:48 编辑
【原文标题】Returnof Olympic Hero Liu Xiang Good News for China's Fans and Coke: Z6 R%Q"
【中文标题】奥运英雄刘翔归来。中国粉丝们和可口可乐的好消息
【登载媒体】商业周刊
【来源地址】http://www.businessweek.com/globalbiz/blog/eyeonasia/archives/2009/03/heres_some_good.html?campaign_id=rss_blog_asiatech
【声明】本译文版权归Anti-CNN及译者所有,未经许可,切勿转载- K7 j! G; A/ ]. M4 m+ W: L
【译文】
Here’s some good news for China’s sports fans. Olympichurdler Liu Xiang,who was forced to pull out of the Beijing games last August because of injury,has arrived back home after undergoing surgery in the U.S. The Chinese nationsuffered a collective heartbreak last summer when Liu’s ankle injury preventedhim from competing and the hero’s return is bound to make a lot of people happy.
中国体育迷们的好消息。奥运会跨栏运动员刘翔在美国接受手术后现在已经回家,刘翔在去年八月份北京奥运会时由于受伤而被迫退出比赛。去年夏天,当刘翔的脚踝伤病迫使他退赛时,全中国都感到心碎。现在,英雄的归来一定会让很多人感到开心。
Hisreturn is also good news for Liu’s many internationalsponsors including Coke, Visa, Nike and McDonalds, not to mention dozens of localChinese brands.Liuis expected to begin his training immediately, and no doubt that meansincreased exposure from the likes of Coke, which benefited from some enormous freepublicity over Chinese New Yearwhen a spot featuring Liu was broadcast as part of nationwide televisioncoverage of the festival.
刘翔的归来对于他的很多包括可口可乐,维萨卡,耐克和麦当劳在内的国际赞助商也是一个好消息,更不用说对那些众多中国本土品牌了。刘翔有望立即开始他的训练,这无疑意味着,可口可乐等赞助商的曝光率会有所提高,春节时刘的特别报道作为全国春节电视节目的一部分(被大量播放),而刘的赞助商则从中获益匪浅。
Unlike MichaelPhelps, who has proven to be a major embarassment for sponsors, Liu’s behavior off the field hasbeen beyond reproach.] Liu’s return is also auspicious timing for Coke, still in quest to finalize a dealto acquire Huiyuan Juice, which requires the green light from Beijing to go ahead. The $2.4 billiontakeover of the juice company would be a huge prize for Coke, and no doubt, itsdecision to stick by Liu through all his trials and tribulations has helpedcreate plenty of goodwill with Beijing, and as my colleague Bruce Einhorn haspredicted, the deal is likely to go through before the March 23 deadline。
与让赞助商丢脸的费尔普斯不同,刘在运动场外的行为是无可指摘的。刘的归来对可口可乐来说也是一个好兆头,可口可乐公司还在试图完成收购汇源果汁,这次收购还需要北京的同意。24亿美元的并购,对可口可乐来说将是一笔巨款,毫无疑问,可口可乐与刘翔患难与共的决定,帮助它赢得了北京的很多好感。像我的同事Bruce Einhorn预测的那样,这次并购是有希望在最后日期3月23号以前被通过的。
第一次在AC翻译英语文章,有不妥之处请大家指正。 |
评分
-
1
查看全部评分
-
|