【经济学家111011】Netflix：拨开云雾见月明

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【经济学家111011】Netflix：拨开云雾见月明
Netflix
Undoing the mess

NETFLIX公司是一家通过邮递销售DVD和通过网络传输流媒体电影电视的硅谷公司。这家公司已经逐渐建立起它的声誉，主要得益于两件事情：卓越的客户服务和高超的技术先见。如苹果一样，NETFLIX令人们高兴的是似乎比客户自身更知道客户了解自己，知道客户需要的是什么。经过几个月在失误的泥沼中挣扎，NETFLIX已经被阴霾笼罩。但是现在，公司开始准备纠正错误。
NETFLIX, a Silicon Valley firm that sends DVDs through the post as well as streaming films and television via the internet, has gradually built a reputation for two things: superb customer service and great technological foresight. Rather like Apple, it has delighted people by seeming to know what they wanted before they knew it themselves. Following several months of ruinous missteps and reversals, Netflix’s aura has dimmed. But the company is beginning to correct its mistakes.





首页链接：http://www.economist.com/

原文链接：http://www.economist.com/blogs/schumpeter/2011/10/netflix