汽车公司都在努力克服着中国汽车品牌可选性错综复杂,在中国别克是地位的象征,梅赛德斯奔驰被退休人员所占据。 In China, Car Brands Evoke Stereotypes
By ANDREW JACOBS and ADAM CENTURY 5:12 PM ET
BEIJING — Car companies are grappling with an alternate universe of brand associations in China, where Buicks are status symbols and a Mercedes-Benz is the domain of the retiree. http://www.nytimes.com/2011/11/15/business/global/in-china-car-brands-evoke-an-unexpected-set-of-stereotypes.html?_r=1&ref=global-home |