【商业周刊 20150428】简历最好用什么字体

满仓

【中文标题】简历最好用什么字体
【原文标题】The Best and Worst Fonts to Use on Your Résumé
【登载媒体】商业周刊
【原文作者】Natalie Kitroeff
【原文链接】http://www.bloomberg.com/news/articles/2015-04-27/the-best-and-worst-fonts-to-use-on-your-r-sum-


在简历上使用Times New Roman，就等于穿着运动裤去参加面试。



一份简历，就是一张设计好用来展现你最优秀一面的纸，人们喜欢在它上面使用各式各样的字体来表现自己。根据一些长期研究字型的人所提供的信息，不同的字体并非都有良好的效果。《商业周刊》询问了三位字体专家，哪种字体让一份简历更加经典，哪种字体绝对不应该让雇主看到，以及表情符号到底应不应该使用。



我们筛选了一系列专业字体，得到了众人一致的推荐：。

布莱恩霍夫设计公司的创意总监布莱恩•霍夫说：“Helvetica相当低调，它并没有任何可以值得引申的含义，让人感觉专业、愉快、诚恳。Helvetica是一个安全的选择，所以才在商业场合被广泛应用。”

还有其它一些字体也像Helvetica一样，属于“无衬线字体”，也就是说不像Times New Roman字体中的“T”那样下面有个“小脚丫”。专家建议，不要选择廉价的仿制字体。旧金山一家品牌顾问公司柯林斯的创意总监马特•卢克赫斯特说：“如果是我，我会选用Helvetica，这是个美丽的字体，世界上只有一个Helvetica。”

除非你在申请一份设计师的工作，否则人力资源专业人士不会注意到你使用了一种仿制字体。但是你的品味会因此大打折扣，你觉得自己是这样的人吗？



假如你钱多得没地方花，想买一套字体，那就买Proxima Nova吧，霍夫称其为“Helvetica的表兄”，只不过少了一些锋锐的劲头。

霍夫说：“它有一种更加柔软的感觉，Helvetica显得比较僵硬，Proxima Nova更加圆润。它无疑是众多字体中脱颖而出的一个，我从未遇到过不喜欢它的客户。”这种受欢迎的程度让它价值不菲，myfonts.com上一个字型的售价是29.99美元，整套144个字符的售价是734美元。



如果你非常有经验，可以使用Garamond把所有的内容都写在一张纸上。卢克赫斯特说：“Garamond是个很好的选择，它让眼睛在阅读的过程中很舒服，你可以迅速寻找到想看的内容。”



针对经典的Times New Roman存在着一些争议。柏林一位字符设计师马蒂娜•福勒说：“我对Times New Roman没有什么偏见。”她承认这种字体有一些过于死板的坏名声，但并不是它的责任。“长期以来它一直被用作系统字体，但是正确使用和错误使用的频率一样多。”

使用这种老古板会给你未来的老板传达一种错误的信息。霍夫说：“好像是你未经任何考虑就选择了这种字体，就像是穿着运动裤去参加面试。”



如果你想迎合国际最新潮流，可以试试Didot。卢克赫斯特说：“它很高端，很时髦，有些女性化。”申请时尚类的工作比较合适，但仅此而已。“就好像穿着一身黑色正装去参加舞会，你会穿着燕尾服去面试吗？”



不用说，千万不要让雇主看到花样百出的Zapfino字体。卢克赫斯特说：“它太随意了。如果你在准备结婚请柬，请考虑这种字体。”

福勒说，任何类似Zapfino的字体都不要使用，“这种连笔字体家族不适合你的简历”。它们很难阅读，不适合表达比文章标题长的句子。



卢克赫斯特说：“你并没有一架打字机，所以不要假装打字机的字体。你是在用一台电脑打字，你没有正确地使用电脑，也没有正确地把字打出来。”所以，不要使用Courier。



我们或许根本不需要讨论这个字体，总之不要使用Comic Sans，除非你是在为国际商业杂志设计一起投资封面。霍夫说，你的简历上不要出现这种字体，“除非你是在申请小丑大学。你还可以买到其它类似异想天开的字体，都有同样的效果和感觉。”霍夫说得比较客气，但是在我听来，就是不要使用Comic Sans之类的字体，让它们自生自灭。



简历中需要表情符号吗？祈祷的双手、一个有心形眼睛的猫和一个白衬衫，打着金色的领带？卢克赫斯特说：“我觉得这是个绝妙的主意，在简历最下方放一大堆表情符号，比如一些鸡翅，会有人喜欢的。或许表情符号就是你的标志，说不定你会因此创造出一个标志呢。这是你自己的事情，你随便好了。”

或许吧。



原文：

Using Times New Roman is the typeface equivalent of wearing sweatpants to an interview

A résumé, that piece of paper designed to reflect your best self, is one of the places where people still tend to use typeface to express themselves. It does not always go well, according to people who spend a lot of time looking at fonts. Bloomberg asked three typography wonks which typefaces make a curriculum vitae look classiest, which should never, ever be seen by an employer, and whether emojis are fair game.

We went digging for a complete set of professionally fly fonts and returned with just one consensus winner: Helvetica.

“Helvetica is so no-fuss, it doesn’t really lean in one direction or another. It feels  professional, lighthearted, honest,” says Brian Hoff, creative director of Brian Hoff Design. “Helvetica is safe. Maybe that’s why it’s more business-y.”

There are other options that, like Helvetica, are sans-serif, meaning their letters do not have the tiny "feet" that adorn the "T" in Times New Roman, for example. Do not choose a cheap imitator, the experts counsel. “If it's me, [I’m using] Helvetica. Helvetica is beautiful,” says Matt Luckhurst, the creative director at Collins, a brand consultancy, in San Francisco. “There is only one Helvetica.”

Unless you're applying for a design job, human resource professionals probably wouldn't notice a knockoff font. But you would be on the wrong side of good taste. Could you live with that?

Say you're a high roller and want to actually purchase a font. Go with Proxima Nova, which Hoff calls a “cousin to Helvetica” with less of an edge.

“It has a softer feel. Helvetica can be more stiff, and  Proxima Nova feels a little rounder,” Hoff says. Proxima Nova is apparently a hit among suits. “I never met a client that didn’t like that typeface,” he says. That kind of popularity does not come cheap: Just one style of the font costs $29.99 at myfonts.com, and the entire 144-member family costs $734.

If you are very experienced, use Garamond to get your long rap sheet to fit into a single page. “Garamond is legible and easy for the eye to follow,” says Luckhurst.  “Garamond has all these quirks in it, so what that does is allow the eye to see where it should go.”

There’s some controversy over the classic Times New Roman. “I don’t have any problem with Times New Roman,” says Martina Flor, a letterer and designer in Berlin, Germany. She acknowledges that it has the reputation of being staid, but says the font is not to blame. “It has been a system font for a long time. It’s been used and misused a lot.”

Using old faithful might send the wrong sign to your future boss, though. “It’s telegraphing that you didn’t put any thought into the typeface that you selected,” says Hoff. “It’s like putting on sweatpants.”

If you want something intentionally upscale, try Didot. “It’s very tall, it’s a little fancy, [and] it’s a little feminine,” says Luckhurst. It’s a good option for a fashion job, but not much else, he adds. “It’s like wearing the black dress to the ball. Do you wear a tuxedo to your job interview?”

It may go without saying, but do not use the flowery Zapfino type on anything you will show an employer. “It's just really swoosh-y. If it’s your wedding invite and that typeface is for you, go for it,” says Luckhurst.

Do not even use anything that looks like Zapfino, says Flor. “All the fonts belonging to this family of connected scripts wouldn’t be right for your résumé,” she says. They are hard to read, she says, and not designed to express anything longer than a headline.

“You don’t have a typewriter, so don’t try to pretend that you have a typewriter,” Luckhurst says. “You have been using a computer to do a handwritten thing. You haven’t used a computer properly, and you haven’t handwritten properly.” Damn. Don’t use Courier, I guess.

We probably do not even need to discuss this, but you should never use Comic Sans unless you are designing the investment issue of a national business magazine. Do not even look at Comic Sans. It should not be on your résumé “unless you are applying to clown college,” says Hoff. “There are other whimsical fonts out there that you can buy that would give a similar impression and feel, but not necessarily be a Comic Sans.” Hoff is being gentle, but take it from me: Don’t look for a Comic Sans-like font. Just let it go.

Should you put emoji in your résumé? Prayer hands, a cat with hearts for eyes, followed by a dress shirt with a gold tie? “I think it’s a great idea. Put a lot of emojis on the bottom. Some chicken wings. They will love it,” says Luckhurst. “Maybe an emoji is your logo. Maybe you just really key in on the 100 logo, that’s your thing, you put it everywhere.”

Maybe.

每天的晨吟

是给说细节决定成败的背书吗？