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【原文标题】China pushes to improve its image in west 【来源网址】 【原文】 China pushes to improve its image in west By Kathrin Hille in Beijing Published: January 14 2009 02:00 | Last updated: January 14 2009 02:00
China is pushing its state media to create credible, appealing news for an international audience, in an attempt to spread a more favourable image of the country in the west.
The plan, backed by at least Rmb30bn ($4.4bn, €3.3bn, £3bn) in government funds, comes as Beijing looks back on a year of public relations disasters.
The first step would be the launch of a second national English-language newspaper by Global Times, an affiliate of the Communist Party's mouthpiece
People's Daily, in April, observers said.
Xinhua, the official Chinese news agency, is preparing to enter the television business. A person close to Xinhua in Europe said that Xinhua, along with bureaus in other news centres abroad, was expected to be expanded to accommodate television. A similar global push is under way at China Central Television (CCTV), the main state broadcaster.
Beijing is said to be giving Xinhua and People's Daily cash injections of Rmb15bn each to pursue the projects.Guo Ke, a journalism professor at Shanghai International Studies University, said the government had picked Global Times rather than People's Daily because the affiliate had created a market-oriented newspaper.
Global Times declined to comment. People's Daily, Xinhua and CCTV did not respond to requests for comment.
The General Administration for Press and Publication, the media regulator, referred questions about the funds to the Ministry of Finance. The Ministry of Finance referred to GAPP.
【译文】
中国推动改善自己在西方的形象
凯瑟琳·希尔北京报道
中国正在致力于推动她的国家媒体为国际观众创作可信的、有感染力的新闻，试图在西方世界展示自己更有利的形象。这个计划，政府预算会至少提供30亿RMB（4.4亿美元，3亿英镑），因为北京回顾了自己在公共关系遭遇灾难的一年。
观察人士说，第一步将是，由共产党的喉舌人民日报下属的环球时报会设立第二个国家的英语报纸。官方新闻通讯社新华社，准备进军电视业。欧洲一位接近新华社的人士说，新华和其他国家的电视局，将共同合作开展电视业务。中国主要电视台CCTV也将致力于类似的全球业务。据说，北京将给新华社和人民日报各15亿元来推动这一工程。
上海外国语大学新闻学教授郭可（音）说，政府将选择环球时报而不是人民日报，因为它创造了一个以市场为导向的报纸。环球时报拒绝对此做出评论，人民日报，新华社和CCTV也没有对此做出回应。媒体管理者，新闻出版总局向财政部提交了资金申请，财政部交给了新闻出版总署。 | 
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