本帖最后由 ☆520China☆ 于 2009-1-19 23:30 编辑
【原文标题】Fortune magazine: China's Top 25 Brands（财富杂志：在中国的前25强品牌）
【登载媒体】Blog：China and I
【来源地址】http://chinaandi.typepad.com/chinaandi/2007/10/fortune-magazin.html
【译者】云白
【声明】本翻译供Anti-CNN使用，转载请注明译者及出处，谢谢！
【译文】
Just came across a post from the China Game Blog about the Top 25 Brand in China according to a poll made by Fortune magazine in mid-2006. No details were given about the methodology to choose the Top 25. My question is where are the Baidu, the TCL, the Lining, the Alibaba, the Samsung, etc...?
刚刚从一个中国游戏博客中看到了一份财富杂志在2006年中期对中国前25强品牌的民意调查结果。没有任何详细信息显示这前25强是通过什么方式被选出来的。我很奇怪百度，TCL，李宁，阿里巴巴，三星等等的为什么没有上榜？
1- BMW: No surprise the German automaker is at the top of the list: German quality, position itself as a high brand, very good after sales-service.
1-宝马：这个德国的汽车制造商毫无疑问的位居榜首：德国品质，将自己定位于高档品牌，以及非常优秀的售后服务。
2- Microsoft: Not the best product in the market. Firefox is nowhere in sight, at least in China. Strange at the same when you know that 95% of the window softwares are copies. Probably, the American dream of Bill Gates, the richest man in the world makes its magic.
2-微软：不是同领域市场上最好的产品。至少在中国，火狐是很少见的。当你知道有百分之95的微软软件产品是拷贝版的时候，你同样会感到惊异。或许，比尔盖茨的美国梦，这个世界最富有的男人创造了这个魔术。
3- Intel: Surprise to find them here. Not a very sexy product but at the top of the market for the past 20 years or so. The American dream?
3-英特尔：很惊奇英特尔居然能上榜。这款不是很性感的产品已经稳居同领域市场前列20年了。同样是美国梦么？
4- Mercedes Benz: German automaker known for its quality but fail to provide good after sales-service. Remember the Wuhan story?
4-奔驰：这个德国汽车制造商以它的高质量而闻名，但是却输在了售后服务上。还记得武汉的故事么？
5- Coca Cola: One of the first Foreign brands to get into China. You can find it everywhere.
5-可口可乐：最早进入中国市场的外国品牌之一。你在那里都能买到。
6- IBM: Reliability. Probably the sell of its PC division made him even more famous.
6-IBM：可靠性。或许它出售自己的PC业务让它更加出名。
7- Haier: Probably, the most successful Chinese brand in China and abroad. Well deserved position!
7-海尔：或许是在中国和海外最成功的国货了。这个位置当之无愧。
8- Nokia: 35% market share in China. Their mobiles still look very trendy for Chinese consumers.
8-诺基亚：在中国占了35%的市场份额。在中国消费者看来诺基亚的手机仍然非常时尚。
9- Wuliangye: No business deal without it. Foreigners be aware!
9-五粮液：没有五粮液就做不成生意。外国人都知道。
10- Kwechou Moutai: If it is not Wuliangye, it is moutai. Strong stomach is needed. Avoid them! I prefere Ergoutou.
10-茅台：如果没有五粮液，那就喝茅台。喝这个需要你有强壮的胃。尽量别喝这个！我比较喜欢二锅头。
11- Airbus: A380 makes the company famous. Chinese prefers to fly Airbus than Boeing more space for their legs. Ask your staff!
11-空客：A380让这个公司闻名于世的。与波音相比，中国人跟喜欢空客，因为空客的座位比较宽敞。问问你的员工就知道了！
12- Porsche: Late comer in the Chinese market but makes a very good impression with the social elite. You can find the Porsche Cayenne everywhere!
12-保时捷：虽然较晚进入中国市场，但是却给社会精英留下了非常好的印象。你会发现保时捷无处不在。
13- Audi: A4 or A6, ask your government official which one he/she has?
13-奥迪：A4或A6，去问问你们的政府官员他们的座驾是哪一款的？
14- Lenovo: The purchase of the IBM PC division raise its profile.
14-联想：收购IBM的pc业务提高了它的知名度。
15- Motorola: Still famous but poor quality.
15-摩托罗拉：即使质量很烂也仍然出名。
16- Wal-mart: Carrefour is much bigger in China but nowhere in sight. Strange!
16-沃尔玛：照理说在中国加乐福要大得多，但是却不怎么看得到。很奇怪！
17- Boeing: Behind Airbus but coming back strongly. I am sure the boeing 787 will be very successful here.
17-波音：虽然落后于空客但是强势回归。我坚信波音787在这里会非常成功的。
18- Google: Baidu search engine is favoured but google is liked among Chinese because of its success around the world.
18-谷歌：百度搜索引擎是不错的，但是中国人更喜欢谷歌，因为它在全世界范围都很成功。
19-Tongrentang: I would have put this pharmaceutical company at a higher position. Here is a company used by all generations in China.
19-同仁堂：我想把这个制药公司摆在更高的位置的，因为在中国的几代人都在用这个公司的药。
20- Tsingtao: My favorite drink in China. Personally, they shall expand more aggressively abroad because the Foreigners like it when they come here.
20-青岛啤酒：这是我在中国最喜欢喝的酒。就个人建议，他们应该采取更积极的出口，因为真的很受外国人的欢迎。
21- Pepsi: For the young generation. They lost against their arch-rival Coca Cola.
21-百事：针对年轻一代的。他们输给他们的主要竞争对手可口可乐了。
22- Siemens: has spread everywhere and has more than 50 JVs around China.
22-西门子：已经扩展的无处不在了，而且在中国有超过50家的合资企业。
23- Sony: Good products like the Bravia and the fame of the Playstation but their mobile is loosy, at best.
23-索尼：像液晶电视和PS都是好的产品，但是他们的手机业务掉出了最佳行列。
24- Nike: Copied but the Chinese like it.
24-耐克：虽然是复制的，但是中国人喜欢耐克
25- General Motors: was in much higher position but failed quality of their new products....Will probably fall from the Top 25 in the coming years.
25-通用汽车：以前排在更高的位置，但是由于新产品的质量问题而等级下跌了。。在新的一年里很可能掉出前25强。
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版主提示:
1:根据原博主的原文,这个前25强属于2006年中段的民意调查,并非博主和杂志自行排行,请部分对该排行不满的朋友文明发言.
2:特约编译已经标明,欢迎转载,但请注明出处和译者,请浏览过本贴并准备转载的朋友自觉在转载时添加链接出处和译者ID.这是对译者辛勤工作的尊重,谢谢.
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狗仔卡
发表于 2009-1-19 11:34
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显身卡
发表于 2009-1-19 12:07
那个不喝五粮液就谈不成生意的，连老外都知道啦
