By Laura Clark Last updated at 9:40 AM on 24th June 2009
Play-mobile: The young girl pretending to use an adult phone (above) could soon have her own child-friendly handset that has simplified buttons and speed dials
A mobile phone designed for children as young as four is to be sold in Britain.
The brightly coloured Firefly handset has just five buttons - including two which call Mum and Dad directly.
Details of the phone, which looks like a toy, came as it emerged that more than half of under-tens now own a mobile.
The Dublin-based firm behind the invention is now planning a UK launch towards the end of the year.
More than 7,000 of the £85 Firefly handsets have already been sold in Ireland.
Playground stuff: The Firefly mobile
There were warnings yesterday that the trend for such gadgets was 'eroding childhood' and concerns have been raised over the effect of phone radiation on children's health.
Official Government advice to parents remains that they should avoid giving mobiles to under-16s as a precaution.
But other countries are taking a tougher stance.
France is pushing through laws banning sales of mobile phones to children under six and prohibiting advertising them to children under 12.