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Kim Jong-Il’s Favorite Luxury Brands
金正日钟爱之奢侈品牌
Among the many demographics targeted by luxury-goods purveyors, “short, pompadoured dictators of destitute countries” probably doesn’t rank high on the list.
奢侈品推广商的目标客户名单上，“五短身材、大背头，穷国独裁者”应该不是重点培育对象。
And yet, it seems Kim Jong-Il of North Korea is a luxury retailer’s dream customer.
然后，朝鲜的金正日却似乎是奢侈品商家梦寐以求的客户。
 According to an article in the Chosun Ilbo, “the Dear Leader” has his suits custom-tailored out of a Scabal cashmere and silk blends that costs $300 a yard (four yards are needed for his suits).
根据一篇朝鲜日报的报道，“伟大的领袖”的西装都在英国Scabal定制，羊绒与丝绸为材料，每码（不到一米）要价300美刀。（他的西装一般一件需要4码。）
He also favored shoes made by Italian cobbler Moreschi.
他也很喜欢意大利名牌Moreschi的鞋子。
“In early 2000, high-ranking North Korean government officials heard a rumor that the Dear Leader wears only Moreschi shoes, so they scoured Moreschi stores whenever they went on overseas trips,” said one North Korean defector said.
“2000年初，朝鲜政府的高官间流传着亲爱领袖只穿Moreschi鞋的说法，因此只要有机会出国，他们都会到处找Moreschi店。”一位脱北者这样说。
For his timepieces, he prefers Omega, which he also gave out to staff. Even his beverage tastes ran on the pricey side. Apparently, he had a thirst for Perrier bottled water and Martell Cognac.
至于手表，他最喜欢Omega。他还曾将欧米茄手表作为礼物送给下属。他的饮品也比较挺贵。据说他最爱的是法国Perrier矿泉水跟Martell Cognac干邑白兰地。
The Dear Leader’s favorite car, at least when he is traveling, is the Mercedes-Benz S600 Guard limousine.
伟大领袖的爱车（至少是他出门喜欢坐的）是奔驰S600 Guard。
According to one defector, Mr. Kim’s luxury appetite was so large that his personal expenses soaked up 20% of the nation’s budget.
据一位脱北者说，金主席对奢侈品的热爱非凡，他个人的花费就占据了全国财政预算的20%。
Of course, North Korean defectors always have an interest in painting Mr. Kim in an unflattering light. Since so little is really known about the country or Mr. Kim, such claims are rarely verified. Still, Mr. Kim’s luxury tastes, were they known to the general North Korean public (which they won’t be) probably wouldn’t go down well in a country with per-capital GDP of $1,900, ranked 188th in the world by the CIA. But his personal expenses will come as no surprise to anyone who has followed the eccentric, self-indulging dictator.
当然脱北者总是倾向于把金正日刻画成十恶不赦的样子。而且外界对朝鲜跟金正日都知之甚少，因此这些说法也很难得以求证。不过要是让这个全国人均GDP只有1900美元，CIA将其排到全球财富榜188位的国家里的人民知道了领袖对奢侈品的热爱，还是很有可能引起些非议的（当然这种情况应该不太可能发生）。尽管如此，对这位行事怪异的独裁者的跟班们来说，他的花费巨大肯定是件理所当然的事情。
His luxury purchases show that underneath that modest Mao suit and missile-launching demeanor lies a true, global luxury consumer.
狂买奢侈品这点说明，朴素的中山装和发射导弹作为背后的金正日是一个真正的国际化奢侈品买家。
原文链接：华尔街日报博客http://meirixiaochao.com/2010/08/24/kim-jong-il-and-luxury/ |
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发表于 2010-8-24 11:52
