【新闻周刊12.12】2011时尚风潮：McQueen和中国消费主义

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Fashion Trends of 2011: McQueen, China Consumerism, and More                                Dec 12, 2011 12:00 AM EST
http://www.thedailybeast.com/newsweek/2011/12/11/fashion-trends-of-2011-mcqueen-china-consumerism-and-more.html
                                                                                                                Forget Kanye and Gaga. The biggest shake-ups of the year happened far from the runway—and at a computer near you.                                   
                软文来了~节选了关于中国的描写，感兴趣的大家可以看看原文

                                        The fashion industry marks shifts in style by seasons, not years. Yet despite the constant churning of trends, real change—the kind that upends business models, subverts traditions, and shakes up aesthetics—isn’t so common.


There was plenty of fashion news in 2011, but making news isn’t the same thing as instigating change. Lady Gaga captured the imagination of the frock industry and helped to propel Nicola Formichetti to fame as the new designer for a relaunched Mugler. But there’s little evidence that Gaga’s predilection for perilously high heels and spiked thongs has caused the fashion world—or the culture—to rethink its assumptions about anything.


China Leads In Luxury

CHINA has become a fashion-industry obsession. First came the fretting over its cheap labor and low overheads. Now comes the fixation on its consumers. They represent the key market for producers of luxury goods, from Louis Vuitton to Prada. But American designers, particularly less established ones, seemed to be missing out on those status-hungry customers. The China Design Program may be a turning point.

Established this year, bankrolled by fashion industrialist Silas Chou and overseen by the Council of Fashion Designers of America and Vogue, this is a business and cultural-exchange program for young fashion designers. “We want to see how it goes,” says CFDA CEO Steven Kolb. “Assuming all goes well, we’ll continue.”

In the spring of 2012, Chinese designer Uma Wang will spend a month in New York working with Theory executive Andrew Rosen and designer Michael Kors. She’ll attend the CFDA awards in June, visit museums, and take the pulse of American consumers.

American designers Jack McCollough and Lazaro Hernandez of Proenza Schouler will spend time in Beijing. They’ll focus on Chinese consumers: how do they spend their free time, what kind of art do they like, where do they prefer to eat? “It’ll give them an understanding of who their potential customer is,” says Kolb, “and help them develop a strategy for China.”

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