【路透社 20150219】中国巧克力市场2019年有望达43亿美元

独秀文译青年

【原文标题】China chocolate market seen growing to $4.3 billion by 2019: Hershey

【中文标题】中国巧克力市场2019年有望达43亿美元

【文章来源】路透社

【文章链接】http://news.yahoo.com/china-chocolate-market-seen-growing-4-3-billion-232345354--finance.html;_ylt=AwrSyCODm.ZU3gkAxkDQtDMD

NEW YORK (Reuters) - Chocolate sales in China should grow to $4.3 billion by 2019, up nearly 60 percent from $2.7 billion in 2014 and driven by demand from the growing urban population, a senior Hershey officer forecast on Wednesday.

据巧克力生产商好时公司高管称，到2019年中国巧克力市场规模有望从2014年的27亿美元增长60%至43亿美元。

The increase projected by Hershey International president Bert Alfonso reflects the chocolate industry's continued bet on growing emerging market consumption, despite recent indications of slowing demand in fast-growing Asian markets.

好时公司国际业务总裁Bert Alfonso的这番话也反映了巧克力行业正在大举押注在发展中国家不断增长的市场需求，尽管有迹象显示亚洲国家需求增速有放缓迹象。

He projected the company's China sales would grow by 35 percent to $450 million in 2015. Based on that figure, chocolate sales in China made up around 4.5 percent of Hershey's $7.4 billion in total revenue in 2014.

他预计2015年中国区好时巧克力的销售额将上升35%至4.5亿美元。2014年好时公司总营业额达74亿美元，中国区占其中4.5%。

The growth comes as Hershey integrates products from its December 2013 acquisition of a majority share in Chinese candy maker Shanghai Golden Monkey Food Co.

这一增长包含2013年好时公司曾收购了上海金丝猴食品股份有限公司的大部分股份后新业务的收入。

"Consumers are embracing our brands in China as we outpace category growth," Alfonso said. "We are excited about the potential for Shanghai Golden Monkey."

“中国消费者对好时品牌的认同感很高，我们的增速要高于全行业。”Alfonso表示：“我们对上海金丝猴食品公司的前景非常乐观。”

Alfonso noted that chocolate consumption growth in emerging markets closely tracks GDP growth, and suggested China's increasing urban population would drive chocolate consumption.

Alfonso指出，发展中国家的巧克力消费增长与该国的GDP增长有密切关系，中国迅速增长的城市人口将促进巧克力的销量。

The bullish projections come comes as cocoa grinds in Asia, a key indicator of demand, reached their lowest level in three years in the fourth quarter of 2014.

尽管Alfonso的预测十分乐观，但2014年第四季度的可可粉需求创下三年多最低水平。可可粉是巧克力的主要制作原料，通常会反应巧克力的市场需求。

Expectations of rising chocolate demand drove major companies like Cargill <CARG.UL> and Olam <OLAM.SI> to expand bean processing operations in fast-growing chocolate consuming regions like Asia, prompting concerns that the market had added too much capacity.

由于对市场预期非常乐观，包括美国嘉吉、奥兰国际在内的很多大公司都增加了在亚洲等地区的可可豆加工量，市场担心这些地区可能会出现产能过剩。

Olam has also expressed optimism about growing emerging market chocolate demand, saying late last year after its acquisition of rival Archer Daniels Midland's <ADM.N> cocoa processing business that additional grinding and pressing capacity would be necessary.

奥兰国际对新兴市场的巧克力需求前景表示乐观，认为去年底收购Archer Daniels Midland’s旗下可可豆研磨和压榨等加工业务是非常必要的。